Think
Tools that reduce the mental weight of everyday choices.
We build technology that helps people think better, connect better, and live better.
Our productsLuyim Lab isn't tied to one industry. We look for moments where people feel stuck, unsure or disconnected, and build technology that makes those moments easier.
"We build apps."
We identify problems in how people think, connect, decide and live, then use technology to make those experiences easier.
Tools that reduce the mental weight of everyday choices.
Better questions and better moments between friends, partners, teams and communities.
Clear guidance when you're unsure what to choose, from gifts to money to business.
Experiences that leave people feeling understood and cared for.
We use AI to understand context, personalise each experience and take the guesswork out of the moments that matter.
AI shapes prompts to the group, the mood and the relationship, so conversations start easily and go deeper.
AI matches ideas to the person, the occasion and their personality, then helps you build the box.
The same approach, applied to finance, business intelligence, education and productivity.
Bmode and Joy'n'Box aren't random side projects. Both explore how technology can help people understand, connect with and care for one another.
Helping people connect through better questions.

People want meaningful interaction, but often don't know what to ask or how to start.
Start a Circle with friends or your partner. Everyone answers the same question on their own phone, then the answers reveal together. Earn Sparks, grow your bond, and go deeper when everyone's in.
What's a small thing that instantly makes your day better?
Helping people express thoughtfulness through technology.
People want to give thoughtful gifts but struggle to know what to choose.
The lab keeps asking the same question in new places.
How can technology help humans understand, connect with, and care for one another better?
Get early access to Bmode and Joy'n'Box, and hear first when new experiments leave the lab.